Rather than scoring financial health based on your customer’s responses to a series of survey questions, use scores that are generated based on actual spending, saving, and borrowing behaviors.
Provide your customers with personalized steps they need to take—based on their behavior—to improve their financial wellness.
Become the primary source of education on how to improve personal financial standing.
Aggregation is incentivized by increasing scores and prompting the user at various points in the interface to connect additional accounts.