What is Flow?
Flow Networks is a consumer engagement, loyalty, and retention company. Flow provides a secure platform connecting issuers and merchants with cardholders during payment for interactions, including rewards and digital receipts.
How Does Flow Work?
The Flow platform solves a real-time consumer engagement problem for card issuers, wallets, and co-brands. It does this by providing issuers with a virtual app-store of pre-built and customizable engagements, designed to promote card usage and customer retention, that are streamed through the issuer’s mobile banking app.
Why Flow?
For a Top-50 card issuer, Flow successfully increased transaction volume 26%, drove real-time engagement, and integrated seamlessly within 4 weeks. The issuer business case is built on revenue (Flow increases card spend), higher levels of consumer engagement (Flow drives spend into underperforming categories and open cross-sell opportunities), and lower fraud (Flow brings real-time attention to the transaction payment alert lowering fraud.